A website redesign process is a lot like any other business project. You need to make sure that you have the right team in place, follow a clear process, and create clear goals for each stage of the project. In this blog post, I’m going to look at how we approached our last website redesign at Toptal and share some tips for anyone who wants to launch a similar project.
Wireframing and mockups
A wireframe is a blueprint that shows the general structure of a website redesign process, including what content will be on each page and how it’s organized. A mockup is an image or diagram of what the site will look like when it’s finished.
A mockup can be created with any number of tools, but we recommend Sketch (by Bohemian Coding) because it has powerful features that allow you to create high-fidelity prototypes quickly and easily. Other popular choices include Adobe XD (formerly known as Fireworks), InVision, Balsamiq Mockups 2 ($79), and OmniGraffle ($99).
The main difference between wireframes and mockups is fidelity: Wireframes are low-fidelity sketches; they don’t show much detail about how elements will actually appear on the screen; whereas mockups are more polished versions showing more realistic graphics designs without regard for functionality (which comes later in development).
Information Architecture (IA)
Information architecture is the process of organizing and labeling content on your website redesign process. It’s important because it helps users understand where they are, what they can do, and how to get back home if they get lost. A good information architecture will make your site easier for everyone to use–from search engines (which need clear categories) to returning visitors (who like consistency).
Information architecture involves:
- Creating a map of all the pages on your site (and possibly other sites). This includes both text and images.
- Creating relationships between those pages based on their content or purpose.
- Defining labels for each page so that users know what they’re looking at when they land there
SEO Analysis and Strategy
SEO is a process of improving the visibility of your website in search engines. It includes on-site and off-site activities, such as keyword research, link building, content creation, technical optimization etc.
There are different types of SEO:
- On-Page Optimization (including site structure, content and user experience) – this is what you can do yourself on your own website. This is where most people start when they want to improve their rankings in Google or other search engines because it’s free and easy! You can check out our guide here: https://www.websiteoptimizationguidebook.com/onpage/, or read more about how we do it here: https://www.websiteoptimizationguidebook…
We Can Help You
If you’re thinking about redesigning your website, we can help. We’ll walk you through the entire process so that you understand exactly what to expect and how it will work for your business. The first step is deciding on which design style will work best for your brand, which may take some time if there are multiple options available. Once we’ve chosen an option, we will begin working on mockups of different layouts so that they can be reviewed by key stakeholders within the company before making any final decisions on what direction should be taken with regard to content placement and copywriting needs.
Once all parties involved have agreed upon a final design direction (or two or three), we’ll move forward with implementation of new pages while also updating old ones as needed based on user feedback received during testing phases along the way, which helps ensure maximum effectiveness once launched!
There Are Many Steps to Redesign
The website redesign process is a multi-step process, and it can be broken down into different steps. The website redesign process is not a one-time event; rather, it’s a continuous process that requires the constant attention of your web developer or design team.
The first step in any website redesign project involves understanding what your goals are for this new site, who your target audience is and what they need from their experience on the site (e.g., information about products/services). Once these questions have been answered, you can begin building out wireframes for each page of content on your site so that everyone involved knows exactly what information needs to be presented where throughout their journey through an eCommerce experience or blog post written by someone else but published through yours!
Conclusion
We hope this blog post has helped you understand the website redesign process and its many steps. We know it can be overwhelming, but we’re here to help! Our team of experts is ready to assist with any part of your project–from coming up with ideas and creating mockups right through development and launch. If you have questions about what else we do or how we can help, don’t hesitate to reach out.
